W H E R E
‘How To Bullsh*t Your Way To Number 1’ will be available in stores across North America
An Unorthodox Guide to 21st Century Success by the World’s #1 Fake Restaurateur and Paris Fashion Week’s #1 Fake Designer
W H E N
26th February 2019
Less than a year ago, Oobah Butler was living in a garden shed in London, struggling to pay rent and living on a diet of boiled eggs. It’s safe to say that he hadn't achieved much with his life. Yet just a year on, on the back of three documentaries that have been viewed over 150m times, he’s won awards, been featured on TV all over the world and has been lauded by critics, commentators and serial achievers across the globe. How did everything turn for him? With an idea. Since he came with the Shed at Dulwich, the world’s most famous restaurant that never existed, Oobah’s life has been completely transformed. Fantastic, of course, but it made no sense. How could something he’d invested such little care and emphasis in be so impactful? Could this be the key? So he asked himself the question: How would my life work out if I approached it with as little consideration and as much enjoyment as my fake restaurant? Can one achieve more in life if they cease to be so emotionally involved in their goals? In the modern age, has detachment become an unlikely bedfellow of success? This new book by Oobah Butler is based on a philosophy built around this very stupid thing he did.
‘Trolling Fashion Week And TripAdvisor: Filmmaker Oobah Butler Shares Social Engineering Secrets’ Book announcement, FORBES US, December 5th 2018.
‘I am Oobah, the weirdo who made TripAdvisor’s #1 fake Restaurant + other films/articles on VICE. I noticed people discussing my stuff on here. AMA’ Reddit Ask Me Anything Interview, December 29th 2018 (With 35 thousand upvotes, it trended across the front page of Reddit, and sent the book to #1 pre-sales in Self-help & Psychology, Humour on Amazon US).
AUTHOR BIOGRAPHY AVAILABLE HERE.